Technology Reduces Time Crunch In Race for Ever-Coveted Beach Body

MINNEAPOLIS, Minn. (April 30, 2007) – A study conducted by San Diego State University cites traditional crunches among the least effective abdominal exercises. With summer months around the corner, this finding leaves many with fewer options and little time to determine how to achieve their desired beach body this year.

News stories report 60 percent of the U.S. population want toned abs more than any other muscle trait.

Melissa Hall, former Miss Bikini Universe and certified personal trainer, frequently must retrain her clients on proper methods of exercising abdominal muscles. She also encourages the use of electrical muscle stimulation (EMS) technology to help achieve stronger core muscles. EMS is medical technology that sends electrical signals to nerves, causing muscles to contract, mimicking conventional exercise.

“Too often, people inflict neck pain and injury by compressing the upper spine when they do crunches improperly,” said Hall. “There are a variety of exercises that don’t cause harm to the rest of the body, including the bicycle maneuver and use of the exercise ball that can optimize abdominal strength. Another tool I like to use in tandem with a safe fitness program is the SLENDERTONE^® FLEX^® abdominal belt because it’s easy to use and recruits more muscle fiber than most types of conventional abdominal exercise.”

More than 2 million fitness enthusiasts worldwide have turned to the SLENDERTONE^® FLEX^® abdominal toning system, the first and only consumer product of its kind cleared by the U.S. Food and Drug Administration for the purpose of firming, toning and strengthening abdominal muscles. EMS technology is the science behind SLENDERTONE^® FLEX^®, which is clinically-proven over the past 40 years to control pain and rehabilitate muscles.

Hall continued, “EMS technology is an extremely easy and effective way for my clients to optimize their core strength. For instance, the SLENDERTONE^® FLEX^® abdominal belt can be worn while doing daily tasks, relaxing around the house or traveling on business, so it’s more convenient. Most of my clients feel results in as little as four to eight weeks, which makes it a very timely fitness supplement in preparation for this year’s beach weather.”